The vibrant yellow cardigan donned by ADOR CEO Min Hee-jin at her second press conference has ignited a fashion frenzy. (Image courtesy of Yonhap)
SEOUL, Jun. 3 (Korea Bizwire) – The vibrant yellow cardigan donned by ADOR CEO Min Hee-jin at her second press conference has ignited a fashion frenzy, leading to it selling out on some retail sites moments after her appearance and attracting resellers seeking to profit from the demand.
Min held an emergency press conference at 2:30 p.m. on May 31 at the Korea Press Center in Seoul to address issues surrounding ADOR’s extraordinary shareholders’ meeting.
Her cheerful entrance, beaming while clad in the cheerful cardigan and jeans, marked a stark contrast from her previous somber appearance in dark, casual attire.
Shortly after the press conference began, details about Min’s outfit, dubbed the “Min Hee-jin press look,” flooded online communities and social media platforms.
The standout piece was the distinctive yellow cardigan from the Japanese brand Perverse, part of the company’s Fall/Winter 2022 collection with an original retail price of around 550,000 won.
Currently listed for around 300,000 won on some sites, it has predominantly sold out following Min’s appearance.
One reseller on a secondhand trading platform listed the cardigan for a staggering 1.2 million won, explicitly stating it was the “same product worn by CEO Min Hee-jin at her press conference” – more than double the original price tag.
Min’s outfit choices have garnered significant attention before. During her first press conference on April 25, where she refuted allegations of attempting to seize management control raised by Hybe, ADOR’s parent company, her casual attire of a blue cap and green striped sweatshirt drew widespread interest online.
At her latest press conference, Min explained her rationale for the casual outfits, stating, “For three days, I couldn’t sleep or change my clothes” before the previous event, adding, “Fortunately, this time, I had a lighter heart after winning.”
Prior to the press conference, Min had filed for an injunction to prevent Hybe from exercising its voting rights at the extraordinary shareholders’ meeting, with the court ruling in her favor.
While Min retained her position, two inside directors closely associated with her were dismissed through the meeting, replaced by three Hybe executives.
During the press conference, Min extended an olive branch to Hybe. When asked if she was proposing reconciliation, she responded affirmatively, emphasizing, “This was not a fight I started.”
She added, “I hope a compromise can be reached with Hybe. I’m unsure whose interests this conflict serves anymore. We’ve fought long enough, so shouldn’t we move on to the next chapter for everyone’s sake?”
Ashley Song (ashley@koreabizwire.com)
