SEOUL, Jun. 10 (Korea Bizwire) – In an effort to foster a culture of giving in daily life, LG Electronics announced on June 9 that it will operate Donation Kiosks to enable employees to easily engage in charitable activities. The Donation Kiosks have been installed at the LG Twin Towers, as well as the company’s facilities [...]
Clarksville, Tennessee, Jun. 5 (Korea Bizwire) – LG Electronics is considering producing home appliances beyond just washers and dryers in the United States, bracing for a potential deterioration in the trade environment following the results of the U.S. presidential election in November. The South Korean company began manufacturing washers in the U.S. during Donald Trump’s first [...]
SEOUL, Jun. 3 (Korea Bizwire) – LG Electronics is introducing a new refrigerator brand called STEM that directly connects to a water line to produce purified water and ice. The company plans to expand the STEM lineup to more than half of its premium French-door refrigerator models and position it as a driving force for its [...]
SEOUL, May 29 (Korea Bizwire) – LG Electronics is embarking on a worldwide “Life’s Good” brand campaign aimed at disseminating an optimistic outlook to future generations through partnerships with renowned social media influencers. Beginning May 29, the company will harness social media algorithms to proliferate uplifting content online in an initiative called “Filling Social Media With [...]
SEOUL, May 27 (Korea Bizwire) – LG Electronics orchestrated a large-scale picnic on the Champs-Élysées in Paris on May 26 to celebrate the local launch of its MoodUP InstaView refrigerator. Coinciding with the city’s monthly car-free day that closes the iconic avenue to traffic, LG took the opportunity to organize its own promotional festivities. The company [...]
SEOUL, May 27 (Korea Bizwire) – Dyson launched its WashG1 floor cleaning appliance in South Korea on May 27, introducing a suction-free device capable of wet cleaning and removing debris using water. At a launch event held at the Boffi showroom in Seoul’s Gangnam District, Dyson’s wireless vacuum cleaner engineering lead, Asaph Ooi, provided a live [...]
SEOUL, May 27 (Korea Bizwire) — Starbucks Korea plans to equip all its stores nationwide with travel mug washers manufactured by LG Electronics by 2027 in a bid to reduce the use of disposable cups, officials said Monday. The plan was announced after the environment ministry forged a business agreement with Starbucks, LG Electronics and [...]
SEOUL, May 24 (Korea Bizwire) – Samsung Electronics retained its status as South Korea’s most valuable brand, its worth approaching 109 trillion won, as the nation’s marquee corporate names recorded robust brand value growth, according to a respected annual ranking. Interbrand, the global brand consultancy, unveiled its “Best Korea Brands 2024″ report on May 23, showing [...]
SEOUL, May 24 (Korea Bizwire) – Samsung Electronics is launching the Galaxy Buds Fu Bao Case on May 24, inspired by the beloved giant panda Fu Bao. The new Fu Bao Case is the third release in Samsung’s popular Bao Family line of cases, following the sold-out Galaxy Buds Rui Bao and Hui Bao Cases introduced [...]
SEOUL, May 17 (Korea Bizwire) – LG Electronics is experiencing robust growth in its appliance subscription service, with projections indicating the company will reach the 1 trillion won sales mark for the first time this year in this burgeoning sector. In its first-quarter report released on May 16, LG Electronics announced that its appliance subscription business [...]