Tanghulu Archives | Be Korea-savvy

Rapid Rise and Fall of Tanghulu Craze in South Korea Highlights Perils of Fad Businesses

SEOUL, May 29 (Korea Bizwire) – The spate of tanghulu (Chinese candied fruit skewer) shop closures in South Korea is a foretold tragedy. An analysis shows that tanghulu sales peaked in September 2023, just six months after the trend took off, and have been rapidly declining since. The fleeting nature of fad food businesses like Taiwanese [...]

Tanghulu, Mala Rosé Top First-Half Delivery Food Popularity

Woowa Brothers identified ‘Mala Rosé’-related foods as those that marked a sharp increase in order volume. (image courtesy of Woowa Brothers) SEOUL, Sept. 14 (Korea Bizwire) — The delivery food that garnered the most attention from consumers in the first half of this year turned out to be tanghulu. Tanghulu, a traditional Chinese snack, consists of [...]