SEOUL, Dec. 4 (Korea Bizwire) – As temperatures plummeted last month, consumers in South Korea wasted no time in opening their wallets wide for winter outerwear and cold-weather gear. Sports and outdoor brands, in particular, have responded with ads featuring big-name models, igniting a marketing frenzy. According to reports from the retail and fashion industries, sales [...]
SEOUL, Nov. 24 (Korea Bizwire) – Fashion brands producing short puffer jackets are adopting various strategies for their logos. Some brands have enlarged the size of logos and placed them in front, while others have minimized logo size, following the old-money look trend. To capitalize on this year’s short puffer jacket fever, various fashion brands in [...]
SEOUL, Sept. 17 (Korea Bizwire) –Korean actors and K-pop stars have gained unprecedented popularity across the world in recent years for their outstanding talent and performances on screen and stage. At the same time, Korean pop culture fans have also been inspired by such celebrities’ appearances, especially their makeup styles, which put the focus [...]
SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]
SEOUL, Sept. 7 (Korea Bizwire) — South Korean cosmetics giant Amorepacific Corp. said Thursday it has officially launched its luxury makeup brand Hera in Japan as part of its efforts to expand the brand’s global business. Hera entered the Tokyo and Osaka branches of Japan’s biggest beauty platform, @COSME, on Friday after opening a pop-up [...]
SEOUL, Sept. 4 (Korea Bizwire) — French designer brand ami has opened its first duty-free shop in South Korea as part of its efforts to reach out to more global consumers, its distributor said Monday. Ami opened a 33.3-square-meter store at Lotte Duty Free’s Myeongdong branch in central Seoul on Friday, according to Samsung C&T [...]
SEOUL, Sept. 4 (Korea Bizwire) — South Korea’s exports of lipsticks are anticipated to hit a new record in 2023, the customs agency said Monday, on the back of increasing demand as people have taken off masks around the globe. The outlook came as exports of the products reached a record high of US$198 million [...]
SEOUL, Sept. 1 (Korea Bizwire) — Executives of French cosmetics giant L’Oreal said Friday that they will strengthen cooperation with its South Korean partners for global expansion, calling South Korea a key innovative market in the global beauty industry. South Korea plays a key strategic role in the “North Asia beauty triangle” in terms of [...]
SEOUL, Aug. 31 (Korea Bizwire) – South Korean cosmetics giant LG H&H Co. said Thursday it has changed the name of its luxury beauty brand, The history of Whoo, and will launch the brand’s renewed flagship product line in China this week. The history of Whoo, now renamed The Whoo, renewed its key basic skincare [...]
SEOUL, Aug. 30 (Korea Bizwire) — South Korean cosmetics giant Amorepacific Corp. will officially launch its medical beauty brand Aestura in Japan this week for the first time in a foreign country, company officials said Wednesday. Aestura will start selling its flagship line, A-cica 365, at 12 shops of Japan’s biggest beauty platform, @COSME, on [...]